How to Download Amazon Seller Central
If you are an online seller who wants to grow your business on Amazon, you need to have access to your sales, inventory, and customer data. You also need to be able to manage your listings, orders, and payments from anywhere. That's why you need Amazon Seller Central and the Amazon Seller App. In this article, we will show you how to download these tools and use them effectively.
What is Amazon Seller Central and Why You Need It
Amazon Seller Central is the portal for accessing your Amazon seller account. It's a one-stop shop for effectively managing sales, and your go-to resource for selling in Amazons store. Amazon Seller Central helps you navigate your seller account and grow your business on Amazon with helpful tools and content, all from one convenient dashboard. You can log in to monitor your Amazon sales activity and so much more.
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Benefits of using Amazon Seller Central
Here are some of the benefits of using Amazon Seller Central:
You can list new products and add or update product information.
You can keep track of daily sales for all the products you sell in Amazons store.
You can keep track of inventory and update listings.
You can track and manage payments, returns, and refunds.
You can download custom business reports and bookmark templates you use often.
You can use customer metrics to monitor store performance.
You can contact Selling Partner Support and open help tickets.
You can access growth tools to increase sales.
You can manage shipping with Fulfillment by Amazon (FBA).
You can manage selling programs such as B2B, Handmade, and Amazon Custom.
You can manage advertising campaigns and monitor performance.
You can monitor customer feedback and reviews.
You can sell internationally with Amazon Global Selling.
How to access Amazon Seller Central
Amazon Seller Central is available to all Amazon sellers. Once you register, youll gain access to your Seller Central account. Here, youll be able to take care of your day-to-day business and access tools to help boost sales all in one place. You can also manage your online store on the go through the free Amazon Seller app.
The first step to accessing Seller Central is to choose a selling plan that fits your business goals. The Individual selling plan is a pay-as-you-go plan that provides access to basic listing and order management tools. You can create listings one at a time, either by matching offers to existing products or adding new products to the Amazon catalog. You don't pay fees to Amazon unless an item sells, so its a good starting point for entrepreneurs new to online selling.
The Professional selling plan is a monthly subscription plan that offers more features and benefits for sellers who want to grow their business on Amazon. You can create listings in bulk using spreadsheets or third-party tools, access advanced reports and analytics, customize shipping rates, offer gift wrapping, participate in promotions, and more. You also get access to additional selling programs such as B2B, Handmade, and Custom.
To register for a selling plan, you need to provide some basic information about yourself or your business, such as name, address, phone number, email address, bank account details, tax information, etc. You also need to verify your identity using a credit card or phone number. Once you complete the registration process, you can log in to your Seller Central account using your email address or mobile phone number and password.
How to Download the Amazon Seller App
The free Amazon Seller app is packed with features that help you manage and grow your Amazon seller account wherever you are. It gives you the freedom to take care of business without being tied to a desk or an office. Ecommerce business owners commonly struggle with:
Spending too much time trying to find third-party tools to keep track of sales and listings
Needing to be on-site to manage orders and inventory or change a product price quickly
Staying on top of customer reviews, requests, and questions
Have you experienced challenges like these? Do you wish you could get instant notifications for urgent matters wherever you are? Using the Amazon Seller app can help you:
Save time with quick and easy access to sales, listings, and other store features
Manage inventory and product prices remotely
Improve store performance by keeping up with customer reviews and requests
Fulfill orders and check in on your business
Instantly manage time-sensitive tasks like changing prices and responding to customers
Features and benefits of the Amazon Seller App
The Amazon Seller app has features to help you run your Amazon.in business smoothly from your mobile. You can use this app to list products to sell, scan products with or without a barcode with the visual search feature and instantly discover details about the products listed on Amazon.in. Here are more ways you can use the tool to streamline your business operations:
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Analyze sales: Tap a bar in the sales chart to see a breakdown of sales by ASIN and tap a specific ASIN to review its sales trend. You can also view your sales summary, payment summary, and account health dashboard.
Fulfill orders: View your pending orders and confirm shipments. You can also buy shipping labels, print packing slips, track shipments, and request feedback from customers.
Find products to sell: Use the camera icon to scan barcodes or take photos of products and get instant information about pricing, fees, sales rank, reviews, and more. You can also search for products by keyword or ASIN.
Manage offers, inventory, and returns: Edit product details, adjust prices, change quantities, and manage your inventory. You can also view and respond to return requests from customers.
Respond to customer messages quickly: Receive notifications when you get a new message from a customer or Amazon. You can reply directly from the app or mark messages as no response needed.
Stay current with inventory and pricing alerts: Get notified when your products are low in stock, out of stock, or have pricing errors. You can also view your stranded inventory and fix issues.
Manage Sponsored Product campaigns: Create and edit campaigns, adjust budgets and bids, pause and resume campaigns, and monitor performance metrics.
Access product-level inventory details: View inventory age, weeks of cover, sell-through rate, storage fees, and more for each of your products.
Easily research and sell products: Use the Sell on Amazon button to list your products for sale in minutes. You can also edit professional-quality product photos using the Photo Studio feature.
Create listings: Add new products to the Amazon catalog using your phone camera or by entering product details manually.
How to install and use the Amazon Seller App
The Amazon Seller app is free for Amazon sellers. To install it on your mobile device, follow these steps:
Go to the Apple Store or Google Play Store on your device.
Search for Amazon Seller App.
Download and install the app.
Open the app and sign in with your Amazon seller account credentials.
Grant the app permission to access your camera, microphone, storage, etc.
Start using the app to manage your online business on the go.
How to Export Amazon Seller Central Data
If you want to analyze your Amazon seller data in more depth or use it for other purposes, such as accounting or marketing, you may want to export it from Seller Central. You can do this by downloading various types of reports that contain detailed information about your sales, inventory, traffic, returns, etc. You can also extract data from Seller Central using third-party tools or APIs.
Types of reports available in Amazon Seller Central
Seller Central offers a wide range of reports that you can download in different formats (such as CSV or XML) depending on your needs. Here are some of the most common types of reports available in Seller Central:
Sales reports: These reports show your sales performance by product, order, or date. You can also view your sales summary, payment summary, and account health dashboard. Some of the sales reports are:
Business Reports: These reports provide insights into your sales and traffic trends, such as sessions, page views, buy box percentage, conversion rate, etc.
Detail Page Sales and Traffic by Child Item: This report shows the number of page views and sales for each of your child items (variations of a parent product).
Detail Page Sales and Traffic by Parent Item: This report shows the number of page views and sales for each of your parent items (products with variations).
Sales by Category: This report shows the sales and units sold for each product category you sell in.
Amazon Selling Coach: This report provides personalized recommendations to help you increase your sales and customer satisfaction.
Inventory reports: These reports show your inventory levels, status, and history. You can also view your stranded inventory and fix issues. Some of the inventory reports are:
Inventory Health: This report shows the inventory age, weeks of cover, sell-through rate, storage fees, and more for each of your products.
Manage Excess Inventory: This report shows the products that have excess inventory based on your sales history and current stock levels.
Manage FBA Inventory: This report shows the products that are fulfilled by Amazon (FBA) and their inventory status.
Inventory Event Detail: This report shows the history of inventory adjustments, such as shipments, transfers, returns, disposals, etc.
Inventory Adjustments: This report shows the quantity and reason for each inventory adjustment.
Fulfillment reports: These reports show your fulfillment performance, such as shipping time, delivery rate, order defect rate, etc. You can also view your FBA fees, reimbursements, and customer returns. Some of the fulfillment reports are:
FBA Customer Returns: This report shows the products that were returned by customers who ordered through FBA.
FBA Inventory Reimbursements: This report shows the reimbursements you received from Amazon for lost or damaged FBA inventory.
FBA Fee Preview: This report shows the estimated FBA fees for each of your products based on their dimensions and weight.
FBA Amazon Fulfilled Shipments: This report shows the details of each shipment that was fulfilled by Amazon.
FBA Multi-Country Inventory Movement: This report shows the movement of your FBA inventory across different countries or regions.
Tax reports: These reports show your tax-related information, such as tax collection obligations, tax invoices, tax calculation services, etc. Some of the tax reports are:
Tax Document Library: This report shows the tax documents that Amazon provides to you or your customers, such as tax invoices, credit notes, withholding tax certificates, etc.
Tax Settings: This report shows your tax settings, such as your tax registration number, tax calculation service status, tax collection obligations, etc.
VAT Transactions Report: This report shows the VAT-related transactions for each of your orders in the EU.
Advertising reports: These reports show your advertising performance, such as impressions, clicks, conversions, cost-per-click, return on ad spend, etc. You can also view your campaign details, keywords, and product targeting. Some of the advertising reports are:
Sponsored Products Campaign Performance Report: This report shows the performance metrics for each of your Sponsored Products campaigns.
Sponsored Products Keyword Performance Report: This report shows the performance metrics for each keyword in your Sponsored Products campaigns.
Sponsored Products Product Targeting Performance Report: This report shows the performance metrics for each product target in your Sponsored Products campaigns.
Sponsored Brands Campaign Performance Report: This report shows the performance metrics for each of your Sponsored Brands campaigns.
Sponsored Brands Keyword Performance Report: This report shows the performance metrics for each keyword in your Sponsored Brands campaigns.
How to download and extract data from Amazon Seller Central
To download a report from Seller Central, follow these steps:
Log in to your Seller Central account and go to Reports > [Report Type].
Select the report you want to download from the drop -down menu or click on Request Report if the report is not available.
Wait for the report to be generated. You can check the status of the report in the Report Status section.
Once the report is ready, click on Download to save it to your computer. You can choose the format of the report (such as CSV or XML) depending on your preference.
To extract data from Seller Central using third-party tools or APIs, you need to have a Professional selling plan and register as a developer. You can then use the Amazon Marketplace Web Service (Amazon MWS) or the Selling Partner API (SP-API) to access your seller data programmatically. You can also use third-party software or services that integrate with Amazon MWS or SP-API to automate data extraction and analysis.
Conclusion
Amazon Seller Central and the Amazon Seller App are essential tools for online sellers who want to grow their business on Amazon. They provide access to a wealth of data and features that help you manage your sales, inventory, fulfillment, advertising, and more. You can download these tools from the Apple Store or Google Play Store for free and use them to monitor and improve your store performance from anywhere. You can also export your seller data from Seller Central using various types of reports or third-party tools or APIs. By using these tools effectively, you can optimize your online selling experience and increase your profits.
FAQs
Q: How do I contact Amazon Seller Support?
A: You can contact Amazon Seller Support by logging in to your Seller Central account and going to Help > Contact Us. You can choose the topic and issue you need help with and select the preferred method of contact (phone, email, or chat). You can also use the Amazon Seller app to contact Seller Support by tapping on the menu icon and selecting Help & Support > Contact Us.
Q: How do I change my selling plan?
A: You can change your selling plan by logging in to your Seller Central account and going to Settings > Account Info > Your Services > Manage. You can then select the selling plan you want to switch to and follow the instructions. If you switch from an Individual selling plan to a Professional selling plan, you will be charged a monthly subscription fee. If you switch from a Professional selling plan to an Individual selling plan, you will lose access to some features and benefits.
Q: How do I cancel my seller account?
A: You can cancel your seller account by logging in to your Seller Central account and going to Settings > Account Info > Close Account. You will need to complete some steps before you can close your account, such as fulfilling any pending orders, resolving any buyer messages or claims, paying any outstanding fees, removing any FBA inventory, etc. Once you close your account, you will not be able to sell on Amazon or access your seller data.
Q: How do I get paid by Amazon?
A: Amazon pays you for your sales every 14 days. The payment amount is based on your sales minus any fees, refunds, or adjustments. You can view your payment summary and details in your Seller Central account under Reports > Payments. You can also download a transaction report for each payment cycle. Amazon deposits your payments directly into your bank account.
Q: How do I increase my sales on Amazon?
A: There are many ways to increase your sales on Amazon, such as:
Optimizing your product listings with relevant keywords, clear titles, detailed descriptions, high-quality images, etc.
Using Fulfillment by Amazon (FBA) to offer fast and free shipping, Prime eligibility, and customer service.
Using Sponsored Products and Sponsored Brands ads to promote your products and increase visibility.
Using promotions, coupons, deals, and discounts to attract more buyers and encourage repeat purchases.
Using customer feedback and reviews to improve your products and services and build trust.
Using growth tools such as Amazon Selling Coach, Business Reports, A+ Content, Brand Registry, etc. to gain insights and enhance your brand.
Selling internationally with Amazon Global Selling to reach new markets and customers.
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